Do we need to stress again that people aged 55+ are growing in number and are living longer? The arrival of Baby Boomers in the « Papy-Boomers » category (babies from the Baby-boom generation who have grown old) has induced deep demographic, economic and social changes.
Once retired, seniors stay healthy for about twenty years with comfortable income to enjoy their new life. They set themselves free, divorce, travel, take care of grandchildren when they decide. They resort more and more to the shareconomy and their demand for innovation is high.
Thanks to data from the Senior Observatory and to the Seniosphere Conseil / FutureThinking study on innovation, you can discover the presentation Seniors and Innovation, presented on March 9, 2017, in Paris by the Damartex group.
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