Seniors are not averse to innovations. According to the study made by Seniosphère Conseil et Future Thinking called “Les Baby-boomers et l’innovation en France, Allemagne, Royaume Uni et Espagne (2015) – Baby Boomers and innovation in France, Gerrnany, UK and Spain (2015) », almost one person in two stated being « always looking to try new things », or « often buying new products to see how they work ».
The three main expectations in terms of innovation regard health, safety & security and nutrition. This innovation is expected to improve daily life.
Innovation is most expected in the health field: 80% of the people aged 50-69 interviewed. Seniors hope that this innovation improve their comfort and well-being, make life easier and allow them to gain time: making medical appointments online, having electronic reminder systems and connected watches to follow up and monitor their health, getting access to their health record online, etc.
However, people aged 55+ are not yet convinced of the contribution of new technology for ageing well. In France, 47% of them think that new technology could « probably » help them age well, and only 11% think that it could « definitely » be helpful. This observation is almost the same in Germany, Spain and the United Kingdom.
Safety and Nutrition field
61% of people aged 50-69 interviewed for the survey expect innovations in the safety & security field. For example, these innovations can materialize as an alarm system to warn relatives about a fall or as an app allowing remote access to home security CCTVs.
41% of people aged 50-69 interviewed expect innovations in the nutrition field. By the way, French people are rather appealed to the label « new » on food or cosmetics. As for English people, they are rather appealed to samples which allow them to test new products. These expectations for innovation in the nutrition field can translate as new products, but also as an easier way of knowing what the products they buy are made of.
Fewer Expectations Regarding New Technology
The use of new technology by seniors is quickly increasing, especially among Baby-Boomers. However, their expectations regarding innovation do not especially involve digital tools. Far behind the health field, innovations regarding electronic devices are only expected by about 20% of people aged 50-69, according to the survey made by Seniosphère Conseil et Future Thinking.
Click on the following link to find the complete survey : Seniosphère Conseil andFuture Thinking – 2015 European Baby Boomer and innovation survey (23/11/2015)
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